links for 2009-11-24

nospam@example.com (Frank Herold) — 2009-11-24T10:11:58Z

Can a Big Website Monetize with In Text Ads? | Online Siesta
As most new online advertising methods pave their way in their early days, so did in text advertising started as a monetization solution for smaller websites and blogs. But with time, more and more big and reputable websites added in text ads to their monetizing plans and we get this question quite often – do in text ads work well for the big guys?

An Interview with Kontera's Director of Strategic Accounts about In Text Advertising | The Official Kontera Blog for In Text Advertising
We first considered In Text Advertising after seeing that more publishers (large and small) began adopting the technology. We also felt that we could have been doing more in terms of working with additional technology providers that could help to further monetize the site – be it with rich media, mobile, behavioral or In Text advertising.

Tech Crush: In-Text Advertising
When In-Text ads receive their clicks, it is normally for an unwary web surfer looking for related content who thought that the website specifically selected the link. After time, the web surfer will realize that these double underline links are just annoying ads that need to be either blocked or ignored.

Web Site Advertising with in-text advertising | Blogging with Chris
In text advertising have already made its name in the industry, and website owners are finding it the best ways to earn money through advertising, the people interested can just click over the link and find the information that they find relevant.

intext advertising, intext marketing, contextual advertising, green links, ...

nospam@example.com (Frank Herold) — 2009-11-22T13:34:20Z

... call it as you want – as long as it works.

But does it work? Well, simpy ask yourself: Which kind of advertising has the greatest long-term effect on the consumer? Mailing? Print ad? TV commercial? Or is it the ceiling banner or the display on the POS?

The greatest long-term effect on the consumer has ... the product itself.

Sounds trivial but is being forgotten very regularly. And accordingly comes the packaging second. OK, it might be more important in the beginning and is on 1 first (compare us humans who check the outside to get to know the „inner values“), but when the content, the character cannot convince? ... Thanx for all.

On 3: the placement of the advertising or the product. Putting musli to winter tyres might be original, but that’s merely all to it. (I hope you realize that we are coming back to Intext Ads!) Musli amongst other muslis might be less originell, but increases the chance of being discovered by someone looking for cereals. You could, however, place the musli next to bread, jam and honey. In this breakfast surrounding, the musli might surprise, but it would not disturb. On the contrary, it might even raise the interest, it might be regarded as „useful“ or „great“ by the consumer because he does not need to go around and look for it. It is here and would be putt he the shopping cart. The service is caused by its mere existence.

Intext ads work exactly like that. It uses the users’ concentration to geht his attention. There is no disadvantage for the consumer if he does not respond to the offer, but he has a clear added value if he klicks because he gets what he wants right now – just one click away.

That’s exactly the intrinsic service that makes Intext ads so special, even if it is - from an psychological perspective - not that special at all. However, with Intext ads you satify the users’ hunger for facts at an instant – in small portions according to this appetite. Perfect, isn’t it?

intext ads

links for 2009-11-24

intext advertising, intext marketing, contextual advertising, green links, ...