Intext Ads - advertising as usual – just a bit more 2.0

nospam@example.com (Heiko Walkenhorst) — Tue, 20 Mar 2012 17:20:00 +0100

intext advertising, intext marketing, contextual advertising, green links, ...

... call it as you want – as long as it works.

But does it work? Well, simpy ask yourself: Which kind of advertising has the greatest long-term effect on the consumer? Mailing? Print ad? Online Marketing? TV commercial? Or is it the ceiling banner or the display on the POS?

The greatest long-term effect on the consumer has ... the product itself.

Sounds trivial but is being forgotten very regularly. And accordingly comes the packaging second. OK, it might be more important in the beginning and is on 1 first (compare us humans who check the outside to get to know the „inner values“), but when the content, the character cannot convince? ... Thanx for all.

On 3: the placement of the advertising or the product. Putting musli to winter tyres might be original, but that’s merely all to it. (I hope you realize that we are coming back to Intext Ads!) Musli amongst other muslis might be less originell, but increases the chance of being discovered by someone looking for cereals. You could, however, place the musli next to bread, jam and honey. In this breakfast surrounding, the musli might surprise, but it would not disturb. On the contrary, it might even raise the interest, it might be regarded as „useful“ or „great“ by the consumer because he does not need to go around and look for it. It is here and would be putt he the shopping cart. The service is caused by its mere existence.

Intext ads work exactly like that. It uses the users’ concentration to geht his attention. There is no disadvantage for the consumer if he does not respond to the offer, but he has a clear added value if he klicks because he gets what he wants right now – just one click away.

That’s exactly the intrinsic service that makes Intext ads so special, even if it is - from an psychological perspective - not that special at all. However, with Intext ads you satify the users’ hunger for facts at an instant – in small portions according to this appetite. Perfect, isn’t it?

Contextual and InText Advertising

nospam@example.com (Frank Herold) — Tue, 20 Mar 2012 17:16:00 +0100

InText Advertising is a topic that is being discussed as intensively as controversially on the internet. So it is very useful to get an overview on the latest news. Here we show you some of (in our opinion) the most interesting contributions concerning "Intext Ads" in brief.

The Wall Street Journal: Is It News...or Is It an Ad?

This type of online advertising within the text of an article, known as in-text advertising, has been around for a while. But it used to be relegated to niche sites like the videogamers' haven IGN.com and ScienceDaily.com. Now it is appearing on some mainstream journalistic Web sites

Money CNN: Online marketing's bright spot: In-text ads

A funky hybrid of display and search advertising grows despite downturn.
(Fortune) -- It's been a bad couple of months for the online advertising business. Those banner advertisements that run on the top and sides of websites? Down, by many measures. Search advertising, consisting of sponsored links that turn up on Google (GOOG, Fortune 500) and other sites? Holding up, but not growing like it used to.
There's one bright spot in online advertising, though: in-text advertising.

DailyBlogTips: Stay Away from In-Text Advertising

At a first sight this advertising method represents a good way for online publishers to generate some money from their websites. Why should you stay away from it then? Simple, because it is one of the most intrusive forms of advertising and it also goes against the principles of web usability.

Blogging with Chris: Web Site Advertising with in-text advertising

In text advertising have already made its name in the industry, and website owners are finding it the best ways to earn money through advertising, the people interested can just click over the link and find the information that they find relevant.

intext ads

Intext Ads - advertising as usual – just a bit more 2.0

intext advertising, intext marketing, contextual advertising, green links, ...

Contextual and InText Advertising